How to write a digital marketing CV

A digital marketing CV needs to demonstrate results, adaptability and commercial awareness. Employers want to see evidence that you understand channels, audiences and performance — not just tools or buzzwords.

This guide explains how to write a digital marketing CV that clearly shows how your work contributes to growth and engagement.

What Employers Look for in a Digital Marketing CV

Recruiters are usually assessing:

• campaign outcomes rather than activity

• channel knowledge (paid, organic, email, social)

• ability to analyse and optimise performance

• collaboration with wider teams

Your CV should make the impact of your work obvious.

Structuring a Digital Marketing CV

H3: Professional Summary

Use your summary to clarify:

• your marketing focus (content, paid media, SEO, CRM, performance)

• the environments you’ve worked in

• the type of results you deliver

Avoid listing platforms without context.
For general CV structure guidance, see our CV Writing Tips hub.

Campaign Experience and Results

This section matters most. Highlight:

• campaigns you’ve worked on

• objectives and audiences

• measurable outcomes (leads, conversions, engagement, ROI)

Results differentiate strong marketing CVs from average ones.

Tools and Channels (With Purpose)

List tools only where relevant, and link them to outcomes:

• analytics platforms

• advertising tools

• automation or CRM systems

This shows applied knowledge rather than tool collecting.

Tailoring a Digital Marketing CV

Different roles emphasise different strengths. Always adapt:

• terminology

• examples

• metrics

If you’re moving between specialisms, our Career Change guidance may also be useful.

FAQs

How long should a digital marketing CV be?
Two pages is usually sufficient, focusing on outcomes rather than responsibilities.

Should I include certifications on a digital marketing CV?
Yes — especially if they support the role you’re applying for.