How to write a marketing CV

A marketing CV needs to show strategic thinking and commercial awareness, not just creativity. Employers want to understand how you connect audiences, channels and objectives to deliver meaningful outcomes.

This guide explains how to write a marketing CV that communicates value rather than activity.

What Employers Look for in a Marketing CV

Recruiters typically assess:

• understanding of audiences and markets

• campaign planning and execution

• ability to measure and optimise performance

• collaboration with wider teams

A strong CV makes your contribution to outcomes clear.

Presenting Marketing Experience Effectively

Professional Summary

Use your summary to define:

• your marketing focus (brand, digital, content, performance, product)

• the environments you’ve worked in

• the level you operate at

For guidance on structuring this clearly, see our CV Writing Tips resource.

Campaigns, Channels and Results

Focus on:

• objectives and audiences

• channels used

• results achieved (reach, engagement, growth, conversion)

This shows applied expertise rather than theoretical knowledge.

Insight, Optimisation and Collaboration

Demonstrate:

• use of insight or data

• optimisation decisions

• collaboration with sales, product or leadership teams

Marketing impact rarely happens in isolation.

Tailoring a Marketing CV

Marketing roles differ widely across organisations. A CV for content marketing will differ from one focused on performance or brand leadership.

If your role is channel-specific, you may also find relevance in Digital Marketing CV guidance.

FAQs

How long should a marketing CV be?
Two pages is standard, focusing on relevance and outcomes.

Should I include metrics?
Yes — metrics strengthen credibility where available.