How to write a digital marketing CV

As a digital marketer you understand the importance of tapping into the consciousness of your audience. Of ensuring a message that will elicit a positive response. Of choosing the right channels and media to target your audience effectively. These same skills apply in the approach and application in writing your digital marketing CV.

Understand your audience

Before you start typing out your CV masterpiece, try to picture yourself as the recruiter or employer. The more closely you align your CV to what they are looking for, the more resonance your CV will have. This starts with reading the person specification carefully. It pays dividends to tailor your digital marketing CV for each application. More time on fewer applications is generally better than a scattergun approach of using one generic CV for every role applied for.

Keep your digital marketing CV to 2 pages

There may be 50 or more CVs for the time pressed recruiter to sift through. With this in mind there is little point including lots of detail in a CV. Keep it to two pages maximum. This encourages you to distil information and think carefully about what to include. Focus on the most recent roles and, of course, your achievements.

Make sure achievements are specific examples

Digital marketing strategy results can be tracked and measured. Use specific examples of successful campaigns you have managed that show the scale and scope of the campaign and most importantly, the results. Show how you manage budgets effectively and ensure return on investment achieved. Numbers count and add a sense of concreteness to the CV so always include them if you can.

Technical skills

There are lots of different specialisms within digital marketing so be clear about the skills you possess. Include a separate ‘key skills’ section in the CV to list your skills. Key technical terms and phrases will also help your digital marketing CV to get through ATS systems.

ATS Systems

Around 70% of CVs are filtered out by applicant tracking systems (ATS) before ever being met by the human eye. Working rather like SEO, ATS systems analyse key words and phrases within a CV against a specific job description and person specification. The best way to help get your CV through ATS filters is to tailor your CV for the role and mirror the terms and requirements within. Make sure your digital marketing CV is a Word document and that no information is contained within tables, header or footers which can confuse ATS systems.

This article is written by Neville Rose, Director of CV Writers. Please do connect with me via LinkedIn.

Check out our CV writing service with details of our packages that include LinkedIn profiles, cover letters and more. You can get things started with a Free CV review. I am also a qualified career counsellor and provide Career Counselling services for people looking to change career paths.